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Insightful articles on everything data

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Real-Time Data: What Is It and Why It Matters

Real-time data powers instant decision-making across industries. This blog unpacks what it is, why it matters, and how brands like[…]

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Data-Driven Decision Making: Why a Data Strategy is Business 101

Are you drowning in, or swimming through your data? Your business is likely flooded with data: customer intel, operational data,[…]

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3 Pillars of a Powerful Data Strategy + Real-Life Examples (2025)

By the time you’re done reading this post, human activity on the web and across devices will generate 27.3 million[…]

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IMDb Data Scraping: Turn Raw Entertainment into Actionable Insights

What if you could predict the next sleeper hit, build your own personalized recommendation engine, and forecast trending travel destinations?[…]

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What is Proactive Analytics? How Netflix, Spotify, and Walmart Make Billions (2025)

Netflix, Spotify, Walmart, and other giants haven't bet on their billion-dollar fortunes by shooting in the dark.  These companies’ proactive[…]

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Data Analysis: Five Steps to Superior Data

This is one piece of a three-part series that looks at the various data analysis methods, techniques, and essential steps[…]

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Qualitative and Quantitative Data Analysis Methods

This is one piece of a three-part series that looks at the various methods, techniques, and essential steps to ensure[…]

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Make Data Make Sense: Most-Used Techniques in Data Analysis

This is one piece of a three-part series that looks at the various methods, techniques, and essential steps to superior[…]

Articles

Business Data Analytics — Why Enterprises Need It

Objectivity vs subjectivity The stories we hear as children have a way of mirroring the realities of everyday existence, unlike[…]

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Why Data Visualization Matters to Your Business

There are several reasons why we believe that visual representation of data is becoming an integral part of Big Data[…]

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